Social Media Marketing, Reality and Lies

Social Media Marketing seems to be the current buzz word for anyone wanting to increase their online existence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M business are now springing up all over the location these days and they are telling anyone that will listen about how extremely important social media like Facebook twitter and YouTube are to your service but, for the typical small to medium sized organisation, does marketing to social networks actually live up to all the buzz? Social media marketing business are all too delighted to point out the positives of social media like how many people use Facebook or how numerous tweets were sent out last year and how numerous people view YouTube videos and so on however are you getting the full photo? Being the research study nut that I am, I decided to take a great look into SMM in regard to offering to see if it in fact worked, who did it work for and if it did why did Social Media Marketing work for them?

As a web designer I was constantly (and now significantly) faced with numerous social networking difficulties when possible clients would state that having a website sounds good however they had a Facebook business page and had actually been informed by different sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their requirements it became rather clear that those prospective clients didn't in fact know why they needed social networks or SMM to produce online sales, They just desired it. Well it's easy really due to the fact that social media is Social Media, and social Networks are Social Networks they are not company media and service networks (that would be more like LinkedIn). In a recent study done by the IBM Institute for Service Worth around 55% of all social media users stated that they do not engage with brand names over social media at all and just around 23% actually actively use social media to engage with brand names.

So how do you use social media marketing? And is it even worth doing?

Well to start with I would state that having a well enhanced site is still going to bring you far more organisation that social media most of the times specifically if you are a little to medium sized regional company since far more people are going to key in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a site you're losing out on all that potential company. In spite of all the (not so good) statistics I still believe it is still a good idea for service to use social media simply not in the very same way that a lot of SMM experts are today, Why? Because it's clearly not working in the way they claim it does. Essentially SMM Business and Company as a whole took a look at social media networks like Facebook as a fresh market ripe for the selecting and when Facebook started getting users determined by the millions PayPal co-founder Peter Thiel invested US$ 500,000 for 7% of the company (in June 2004) and given that them a couple of venture capital companies have actually made investments into Facebook and in October 2007, Microsoft revealed that it had actually bought a 1.6% share of Facebook for $240 million. Because Facebook's humble beginnings up until now (2012) both SMM Companies and Company have actually stopped working to genuinely capitalise on the huge number of Facebook users online. The truth is numbers does not equal purchasers. Is it in a Social Media Marketing business's benefit to talk socials media up? Definitely. Is it in a Social Network like Facebook's best interests for people to think that business can offer en masse by marketing and advertising with them? Of course it is. In early 2012, Facebook disclosed that its profits had jumped 65% Elite Digital Marketing agency to $1 billion in the previous year as its income which is primarily from advertising had jumped practically 90% to $3.71 billion so clearly the concept of SMM is exercising for them however it is working out for you? Well ... statistically no, however that does not always suggest that it never will.

One of the most significant problems company face with social networks and SMM is perception. The main reason many people offer for engaging with brand names or company on social media is to receive discount rates, yet the brand names and business themselves believe the primary reason people connect with them on social media is to discover about brand-new items. A lot of companies believe social media will increase advocacy, however only 38 % of customers concur.

There were some great initiatives revealed in the IBM study of business that had gotten some sort of a deal with on how to use social media to their benefit, keeping in mind that when asked what they do when they connect with services or brands through social media, consumers list "getting discounts or discount coupons" and "acquiring items and services" as the top 2 activities, respectively an U.S ice cream business called Cold Stone Creamery used discount rates on their products on their Facebook page. With both Cold Stone Creamery and Twelpforce the advantage is clearly in the favour of the excellent trick & the possible customer to social media marketing is to offer without trying to offer (or looking like your selling) unfortunately most social media marketing is focused the incorrect way.

Constructing a tangible purchaser to consumer relationship through social media is not easy and most likely the most benefit to business' using social media to enhance their websites Google rankings. Organisation' need to comprehend that you can't simply setup a Facebook company page and hope for the finest. SMM requires effort and possible clients have to see value in exactly what you have to use via your social media efforts provide something worth their social interaction and time and then you might improve outcomes.

Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their original price ... and the suits are flying


As a web designer I was continuously (and now increasingly) faced with numerous social networking challenges when prospective customers would state that having a website sounds great however they had a Facebook organisation page and had been informed by numerous sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their requirements it became rather clear that those potential clients didn't really understand why they needed social networks or SMM to produce online sales, They simply desired it. Well it's simple truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not business media and company networks (that would be more like LinkedIn). In a current research study done by the IBM Institute for Business Value around 55% of all social media users stated that they do not engage with brand names over social media at all and just around 23% in fact purposefully use social media to connect with brands. Well first of all I would say that having a well enhanced site is still going to bring you far more business that social media in many cases specifically if you are a little to medium sized local business since far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a website you're missing out on all of that possible organisation. The primary reason a lot of individuals give for engaging with brand names or organisation on social media is to receive discounts, yet the brands and service themselves believe the primary factor individuals interact with them on social media is to discover about new products.

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